Bounce rate is the rate at which users access a page on your site and immediately click away to another website.Bounce rate is a good way to evaluate how attractive or 'sticky' your website is.Here are some of the factors that cause a high bounce rate.
1.Submission to social sites usually causes a surge of new traffic that are only interested in the article on the page.
2.A webpage that is not sticky
3.Sites like entrecard where users only come to the page to drop and then immediately leave.
To find out your bounce rate you have to have a statistic analyser,I recommend Google Analytics as it is free and has very detailed information.
A bounce rate of 50% or below is good enough as you that means half of your readers actually click around your website or blog.
Here are some tips to reduce your bounce rate:
1.Have a recent posts or popular posts widget where readers can see them easily.By doing this you increase the chances of readers getting interested in one of your other posts if it has a catchy title.I will write an article oh how to add a popular posts widget later this week.
2.By the way this should be the first point but anyway always pick catchy titles for your posts such as 'the top ten ways to...' or 'how to...'
3.Add a related articles widget below your posts so that when users are done reading your posts they can read other posts that are related to it.If you want to know how to add one read this post
4.Always have an about me page,some people like making their own pages instead of using the default blogger profile page.People like getting to know the person behind the blog.
5.Make sure your blog design is good and everything looks organised,this will make the blog more attractive.
6.Get interactive with your readers with things like polls,forums,comments and competitions.This makes users curious about what is going on and they are tempted to investigate further.
