Another disappointing kenyan online store

I always get a feeling of joy when I see a new kenyan website thats innovative and string in concept but I always get disappointed when the idea concept is not fully carried out.Running a website I know is not an easy task but in order for a website to grow it has to provide something that the others don't.

So while I was surfing I cam across this new site called OnlineDuka Kenya.I was at first very pleased with the design and load speed of the website and so i automatically dug deeper to see what the website offered.The homepage is very well designed and easy to navigate and provides a simple navigation bar that is comprehensive.Each page has a hovering serch bar which isn't very effective in terms of advanced search as it only searches for tag words.[something the site admin should work on]
When you click on a product you get a picture of the product plus basic details about the seller and the price,below you get a tab of related items which you might be interested in but immediately i feel that something is missing,no cart or cashout option.How can it be an online duka that doesn't sell anything!then it should be called an online catalogue or online classifieds!
When you click on the seller details you get a nice page with basic info such as company products and the likes,a location map tab was available but many shops had no map.For all web developers out there who are in the dark these days Kenya is covered by GPS if you didn't know and there is always the google maps widget if you want to keep it simple.
Basically the site has so much potential that is going to waste,here is a summary of the pros and cons I came across.
Pros
Nice design
Nice concept
fast page loading
easy to navigate
CONS
Products not detailed
No cart/cash-out option
No advanced search option
Basically if you are going to set-up an online shop don't set-up an online classifieds!Website admins should take a look at the books first website,its not the prettiest website in the world but it gives you everything it promises including delivery options and payment via m-pesa,what more could you ask for(except something other than books)[that was a hahaha moment!,Im out!]